Why Traditional Forms of Marketing Don’t Work
Are you in the yellow pages? While I was growing up I remember meeting other business owners with my father and they would talk about being in the yellow pages and how it helped their business. Hell, I remember a couple of companies that made their business name starts with an A so they would be listed first in their category.
I hate to say it but those days are gone, honestly, I am not sure they ever fully worked as word of mouth is a much much better to use of advertising.
Although today we don’t have yellow pages (yes they are still around), I don’t know many people that actually still use them except maybe my 80-year-old grandmother but hey maybe that’s your target market. Having an online presence which is just as important if not more important than the yellow pages. The average age for someone to get a cell phone in the US is 10.3, yes you read that right the average 10-year-old has a cell phone. Hell, I had to wait till I got a car, and if I had to guess the older readers waited much much longer.
So what does the average age of when someone gets a cell phone to have to do with your business or your marketing strategy? Well quite simply the times are changing and how you market your customer needs to as well. In this technology era if you do not have a solid online presence you are going to be fighting an uphill battle.
It all starts with the right online presence, but Adam what does that mean? Every day the playing field is changing, what do I mean to ask how many 15-year-olds have Facebook it’s considered the old person’s social media but I bet they all have a Snapchat. So what you were doing 10 years ago is not going to be as successful as what you could be doing.
I am a strong believer in making sure you are getting your best bang for your buck, as a small business I know advertising dollars are tough to spend but it’s a necessary evil. When I say that I mean you need to do it, but at the same time, you need to make sure you are doing it properly. Spending the money on Google Adwords, on Facebook Advertising (Not Just boosting, there is much more than that) SEO and proper measures to track thru Analytics to see what your actual return on investment is.
When I talk about Return on Investment it is simple as this… If you spend $5,000 on an advertising stream say a website, did that website bring you at least $5,000 back? Hopefully more. Designs to Signs has always prided ourselves on helping small to medium businesses advertise both strategically and effectively to their marketing plan.
Over the next series of blog posts, I will outline a couple of key online presence points that can really help fuel your business to the next level. We will talk about
- Search Engine Optimization
- Facebook and Marketing with it
- Snapchat and Twitter